Journal Entry #6

Dansu: Kiss

This ad for Dansu production design draws on humor, depicting Stalin and Churchill, two opposed world leaders representing vastly different ideologies, kissing. The copy says “capitalist quality meets communist price,” explaining the depiction of the unlikely romance in an intellectually satisfying humorous way.

DLKWlowe: Smoke

This ad encourages people with elderly and forgetful relatives to seek counseling on dementia by playing on fear and familial concern. It implies that forgetting a person’s name can be a slippery slope towards burning the house down, and shows an elderly man looking like he’s trying to remember something super-imposed over a smokey frying pan that’s been left on.

Staff: Rainforest Protection

This ad plays on fear and concern for our own livelihood by insinuating that the more resources (in this case rainforest trees) we consume, the more advanced our civilization becomes, but the closer we get towards wiping ourselves out (the tree falling and crushing civilization being the metaphor for that).

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Journal #5

  1. I’ve learned that the marketing industry is becoming both more desperate AND more laser-like in their targeting as technology improves.
  2. I’ve learned that I find people in the marketing industry insufferable and conniving (though I’d never tell them that to their face).
  3. Personally, I don’t watch Television content with advertisements. Also, not having a lot of disposable income means a lot of advertisements outside of food and drinks don’t really apply to me. Posters for clothes and food and drinks don’t bother me so much since the product is in close proximity and conveniently fits with my plans. I’ve never made plans though to go out of my way for a chain restaurant. If one’s in close proximity, though, I don’t mind it.
  4. I think as technology and information access improves, the fact that people are becoming more self-aware and conscious of  the advertising industry sort of cancels out the effect of an increase in advertising.
  5. I can’t say there are any particular brands I “Love,” since that sounds stupid. There are some stores local to me that I’m fond of, though.
  6. Maybe they’re uneducated about the effects and industry of advertising, or they’re ignorant as consumers. You can’t really fault anyone for that, though. Why would you go seeking that information if you don’t know it exists?

Journal #4

Designer Spotlight: Turnstyle 

Turnstyle is a Seattle-based design start-up that produces work for minimalist advertising and branding campaigns. Their mission statement neatly summarizes their unique approach to branding:

In a crowded marketplace, people gravitate emotionally toward companies and products that project a distinctive style… We constantly look for new ways to move our clients forward by applying design to identify and strengthen their niche and unique personality.

While most of the bigger corporations like to play it safe when it comes to branding, using a lot of copy-cat homogenized design, the designers at Turnstyle realize uniqueness and distinct personality are ways unknown brands can stand out and make a name for themselves. Their minimalist branding design of ____soda makes it pop out among less distinctive brands, giving it a personality people feel they can connect with.

Even their minimalist design for a Haiti relief fund poster puts a more present, distinct face on charity, which is often treated with a cliched sanctimoniousness that can be an emotional turn-off for many.

Designer Spotlight: Benjamin Dooling

Benjamin Dooling is a packaging designer that tends towards an understated connection between physical design and visual design. Rather than creating simply a visual concept, Dooling considers how visual concepts interact with handling a physical product in a satisfying way.

As the above examples indicate, Dooling considers packaging design beyond just the content of a label and looks instead at how the visual design interacts with the physical space of the package.