Right Brain Design Examples:
This is the first page of an article in IDN magazine that discusses the benefits of accidents in design done on computers and electronic devices. It purposely eschews a traditional magazine page layout in order to communicate the visual concept of chaotic design and manipulates readers into playing detective, piecing blocks of disjointed and non-uniform text into a logical argument in their own heads. The layout exists as an argument against the necessity of a grid-like structure in digital design, suggesting that noisier, more chaotic design can be rewarding to readers in a way that standard design can not.
This “Rocky” movie poster communicates a very strong, instantly recognizable visual idea for the film. It shows both the title character’s trial and triumph in running up the steps to the Philadelphia Museum of Art in very blunt, simple, non-verbal symbols. It immediately evokes an iconic moment in the film and the feelings that go with it without explicitly stating anything beyond the film’s title.
Left Brain Design Examples:
This book cover plays with a semi-rigid grid structure that, while highly organized, is dis-organized by the figure in the empty chairs slightly enough so as to be visually enticing. The illustration is much less abstract than the “Rocky” poster above, creating a visually logical and explicit depiction of a scene from the book (even though there isn’t any text explicitly stating “this is a man in an empty theater with flowers,” there can be little argument that that is what’s being depicted).
A very logically organized visual and verbal definition of the words making up the film’s title. The hyper-rigid and explicit organization of the poster’s elements becomes quite intriguing when you realize that the poster offers no clues as to how these disparate identities might combine into a single person, suggesting that the main character in the film might be greater (more complex) than the sum of his parts. Though this piece uses the structure of a Left-brained design, it evokes a Right-brained idea in what it leaves out.